Say Cheese! Make Your Day “Flamin’ Hot” By Turning Your Photos into Cheetos With Artificial Intelligence

Have you ever thought what the world would look like if it was made out of Cheetos? Now you can. The popular snack is inviting their fans, and anyone else with an iPhone, to see the world in “Cheetos Vision.”

Based on the popular ‘style transfer’ algorithm that applies a unique style to the photo you’ve taken, the Cheetos team contracted the ad agency, Goodby Silverstein & Partners, to develop an application that uses deep learning to turn your photos and videos into Cheetos masterpieces.

Using an NVIDIA GeForce GTX 1080 GPU and the cuDNN-accelerated TensorFlow deep learning framework, the team trained their convolutional neural network on Cheetos images.

“We started with just still photos and were able to expand it to video for launch.” Rachel Ferdinando, vice president of marketing for Cheetos, told Chief Marketer.

The mobile app was released on the App Store during the SXSW conference in Austin last week.