How Will Machine Learning Change ECommerce?

Sentient Technologies is using machine learning and GPUs to create a Sales Associate with artificial intelligence for online stores.

The company recently announced a collaboration with Shoes.com that uses a ‘Visual Filter’ and machine learning to make it the world’s first artificial intelligence-powered shopping experience.



The new technology called “Sentient Aware” is being deployed on Shoes.com and involves a filter that has a deep understanding of what is available in the catalog and then rapidly adapts to shoppers’ preferences. It also provides instant recommendations of available products, similar to the way a personal shopper in a physical store would help consumers find shoes they love – creating an enjoyable and efficient experience for customers. It’s easy to see how this kind of technology will be valuable, as customers are overwhelmed by an ever-growing online market, when introducing AI can cut the time and effort involved in browsing products.

In a recent interview, Nigel Duffy, CTO of Sentient Technologies, mentions how GPUs were one of the key factors that have enabled recent advancements in deep learning.

About Brad Nemire

Brad Nemire leads the Developer Communications team at NVIDIA focused on evangelizing amazing GPU-accelerated applications. Prior to NVIDIA, he worked at Arm on the Developer Relations team. Brad graduated from San Diego State University.