Creating Realistic Materials for the Hyundai Genesis

At the 2016 GPU Technology Conference (GTC), Hyundai presented how they used GPU-accelerated design software to create a full set of virtual materials for the exterior and interior of the Hyundai Genesis G380.

David Nikel, Digital Model Manager at Hyundai California Design Studio, explained the challenges involved in creating and refining new realistic materials, and how they share material information between Design, Engineering and Marketing teams.

To overcome these challenges, Hyundai collaborated with the 3D software design company Allegorithmic.

Using Allegorthmic’s Substance Designer solution and NVIDIA Iray technology, Hyundai designers are now able to quickly experiment, make decisions, and visualize the final production car early in the design process.

The center console of the Hyundai Genesis G380 is made of a unique 3D patterned plastic. Within Substance Designer, it was possible to define the finish of the 3D pattern with a custom proportion of glossy and matte
The center console of the Hyundai Genesis G380 is made of a unique 3D patterned plastic. Within Substance Designer, it was possible to define the finish of the 3D pattern with a custom proportion of glossy and matte

In order to create virtual materials that are reusable company-wide, they used NVIDIA’s Material Definition Language (MDL) to describe the materials. Substance Designer is the first toolset to support the creation of MDL materials using a node-based approach, which is a quick and efficient way to create a library of MDL materials that can be shared between teams.

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About Brad Nemire

Brad Nemire
Brad Nemire is on the Developer Marketing team and loves reading about all of the fascinating research being done by developers using NVIDIA GPUs. Reach out to Brad on Twitter @BradNemire and let him know how you’re using GPUs to accelerate your research. Brad graduated from San Diego State University and currently resides in San Jose, CA. Follow @BradNemire on Twitter