Baidu’s new DuSee platform allows people to make use of augmented reality within the Chinese internet giant’s apps, such as Mobile Baidu search, and takes advertising to the next level.
In a demo of the technology, when a user of the Mobile Baidu app points their smartphone at a map of Shanghai, a virtual 3D representation of Shanghai appears on the smartphone screen — which demonstrates how AR can “unlock” a map, and present new kinds of information in applications such as advertising, entertainment, and tourism.
“DuSee is a natural extension of Baidu’s AI expertise. The platform uses sophisticated computer vision and deep learning to understand and then augment a scene,” said Dr. Andrew Ng, chief scientist of Baidu. “The path to better AR is through better AI.”
The company has already developed interactive DuSee solutions for the new Mercedes-Benz E-Class Long Wheelbase search engine marketing campaign and Ultra DOUX, a new individual natural hair care brand of L’Oreal China.